Case Study: Wellness Pet achieves +68% incremental sales with Pacvue

Instinct unlocks +68% incremental sales with Pacvue

Wellness Pet Company, a trusted leader in premium pet nutrition, faced challenges scaling its Amazon Ads investment due to manual campaign optimization, pressure to maintain efficiency, and a lack of tools to measure true incremental sales growth. They partnered with Pacvue to implement its Performance+ automation for Amazon DSP and its iROAS and Incrementality Console to address these operational and measurement gaps.

By leveraging Pacvue's intelligent automation and incrementality measurement, Wellness Pet achieved significant results. The solution drove a +68% increase in incremental sales, a +37% increase in incremental ROAS, and a +9% increase in new-to-brand sales, validating that their ads were generating new demand. Pacvue's tools provided the confidence and data needed for the brand to optimize its media strategy and make more informed budget decisions.

Instinct