Case Study: Instinct achieves 50% higher ROAS and 90% sales growth with Pacvue

Instinct increases ROAS by 50% with Pacvue

Instinct, a premium pet food brand, partnered with the vendor Pacvue and the agency Merkle to enhance its advertising strategy on the Chewy retail platform. Their challenge was to drive more efficient growth and improve the return on their ad spend for their Chewy Ads program.

The solution involved using Pacvue’s Share of Voice (SOV) reporting to identify growth opportunities and implementing automated bid optimization rules for their campaigns. This approach saved the team time on manual optimizations. As a result, Instinct achieved a 90% increase in average monthly sales and a 50% improvement in return on ad spend (ROAS) through their work with Pacvue.

Instinct