Case Study: Instinct boosts Amazon ad sales and ROAS with Pacvue

Instinct increased ad sales 121% and grew their ROAS 33% on Amazon

Instinct, a pet food and supplies brand, was struggling to win #1 Share of Voice in the highly competitive Amazon pet supplies category. Using Pacvue’s Amazon paid search platform, Instinct needed a better way to manage single-ASIN campaigns, expand keyword targeting, and compete on high-volume search terms.

With Pacvue, Instinct shifted to a multi-ASIN campaign structure, used the Keyword Research Tool to uncover new mid- and low-funnel keywords, applied page placement bid modifiers for hero ASINs, and leveraged Share of Voice data to target vulnerable competitor areas. The result was a 121% increase in ad sales, 33% higher ROAS, and 62% higher CTR, including a 390% lift in Top of Search CTR and a 137% lift in Top of Search ROAS.

Instinct