Case Study: Instinct boosts Amazon ad sales and ROAS with Pacvue

Instinct boosts ad sales 121% with Pacvue

Instinct, a brand in the pet supplies category, faced heavy competition for the top Share of Voice on Amazon. Their challenge was optimizing their Amazon paid search strategy against a key competitor while using a limited single-ASIN campaign structure with a small number of keywords. They turned to the Pacvue platform for a technological solution.

Pacvue helped implement a multi-ASIN strategy, using its tools for improved keyword segmentation and page placement bid modifiers on hero ASINs. Leveraging Pacvue's Share of Voice data for competitive intelligence was also crucial. As a result, Instinct increased its ad sales by 121% and grew its ROAS by 33%, while also dramatically increasing its Top of Search clicks and share of voice for must-win keywords.

Instinct