Case Study: Instant Pot Brands boosts ad-attributed sales with Pacvue

Instant Pot Brands boosts ad-attributed sales 260% with Pacvue

Instant Pot Brands, a leading consumer products company, faced an increasingly competitive ecommerce landscape across Amazon, Walmart, and Target. Their challenge was to bring retail media management in-house to achieve greater agility and drive performance lift at scale. They partnered with vendor Pacvue and its platform to help make this transition and reinvigorate growth.

Pacvue implemented a comprehensive solution for Instant Pot Brands, including a strategic audit, data integration, and campaign restructuring. The vendor also provided expert guidance and activated critical workflow automation and optimization capabilities. This partnership delivered substantial results, including a 260% increase in ad-attributed sales, a 22% higher conversion rate, a 54% increase in ROAS, and a 102% higher share of voice.

Instant Pot Brands