Case Study: Cisco achieves 22% higher ROAS with Pacvue, implemented by Merkle

How Merkle improved Cisco’s ROAS on Amazon by 22%

Merkle used Pacvue to help Cisco, a networking hardware company, improve Amazon advertising performance across five markets: the United Kingdom, France, Germany, Spain, and Italy. Cisco’s main challenge was managing eCommerce campaigns more efficiently while increasing ROAS across multiple regions.

Using Pacvue’s keyword research, rule-based optimization, dayparting, and budget pacing tools, Merkle helped Cisco optimize bids, reduce waste, and expand keyword coverage. With Pacvue, Cisco achieved a 22% increase in ROAS and a 24% increase in revenue and orders, while also improving budget efficiency and saving time on campaign optimizations.

Merkle

Roberto Lisci

Global Marketplace Marketing Manager