Case Study: BetterBody Foods boosts ROAS on Instacart with Pacvue

How BetterBody Foods improved ROAS by 28% on Instacart

BetterBody Foods, a CPG brand with a strong Amazon presence, wanted to expand its eCommerce growth by improving Instacart ads performance and managing campaigns more effectively across multiple marketplaces. The company needed a way to set more granular benchmarks and rules for its marketplace advertising, and turned to Pacvue’s ecommerce ad management platform to help support its broader online grocery strategy.

Using Pacvue’s keyword research, rule-based optimization, dayparting, and campaign management tools, BetterBody Foods segmented campaigns by brand, branded, category, and competitor keywords to improve efficiency and targeting. With Pacvue, the brand increased ROAS by 28% and lowered CPC by 27% on Instacart, while scaling ad management across Amazon, Instacart, and Criteo without sacrificing performance.

BetterBody Foods

Austin Roper

Director of Marketing