Case Study: Leading Pet Food Company achieves +121% average weekly ad sales lift and +33% ROAS improvement with Pacvue

How a Leading Pet Food Brand Increased Ad Sales and Grew Their ROAS on Amazon

Leading Pet Food Company was running single‑ASIN Amazon advertising with a limited keyword set and repeatedly battling a large competitor for #1 Share of Voice. In January 2020 they began leveraging Pacvue to manage their paid search strategy on Amazon and expand campaign and keyword targeting.

Pacvue helped the Leading Pet Food Company move to a multi‑ASIN campaign structure, uncover hundreds of mid‑ and low‑funnel keywords with its Keyword Research Tool, apply page‑placement bid modifiers for Top of Search, and use Share of Voice competitive data to prioritize must‑win terms. Using Pacvue’s platform and consulting, active campaigns dropped 48% while targeted keywords more than doubled, CTR rose 62% with CPC down 19%, average weekly ad sales lifted +121%, ROAS improved +33%, Top of Search CTR was +390% with ROAS +137%, paid search impressions grew 41%, and the brand overtook its main competitor—gaining +290 bps category Paid Share of Voice in four weeks (+1,255 bps on must‑win keywords).