Case Study: a leading home improvement and home safety brand achieves 34% ordered revenue growth with Pacvue

Home improvement and home safety brand gained significant growth with relaunched ASINs and Amazon DSP strategy

A leading home improvement and home safety brand was experiencing wasted ad spend on Amazon due to a lack of visibility into real-time retail signals. This lack of insight caused the brand to lose the Buy Box to third-party sellers and run campaigns for out-of-stock products. To address these challenges, the brand partnered with Pacvue to integrate its advertising and retail operations.

Pacvue implemented a solution using its commerce automation platform to pause campaigns for products that lost the Buy Box or had low inventory, reallocating the budget to more profitable ASINs. The vendor also provided insights for strategic bid adjustments. This resulted in a 34% increase in ordered revenue, a 53% increase in ROAS, a 14% increase in average selling price, and over 11,900 automated campaign pauses.