Case Study: Hisense boosts Walmart Advertising ROAS with Pacvue

Hisense increased Walmart Advertising ROAS 71.8% with Pacvue

Hisense, a major multinational electronics and appliance manufacturer, wanted to grow U.S. market share for its smart TVs through Walmart advertising. Although its early Walmart campaigns performed strongly, the eCommerce team needed a more efficient way to optimize and scale their Sponsored Products strategy, so they turned to Pacvue.

Using Pacvue’s advertising automation and optimization tools, Hisense analyzed performance by placement and platform, applied bid modifiers, and used dayparting to reduce wasted spend and focus budget on the highest-performing hours. The result was a 71.8% increase in ROAS, a 45.6% lift in CVR, and a 10% decrease in CPC after bid modifier optimization, plus a 227% increase in ROAS and 184% increase in CVR from dayparting, along with an 18% decrease in CPC.

Hisense

Max Shen

Director of eCommerce