Case Study: Hisense achieves 71.8% higher Walmart ROAS with Pacvue

Hisense boosts Walmart Advertising ROAS by 71.8% with Pacvue

Hisense, a major multinational manufacturer of electronics, sought to scale its efficient Walmart advertising strategy after seeing promising early results. To optimize and grow their campaigns, they turned to the advertising automation and optimization solutions from Pacvue.

By using Pacvue's platform, Hisense implemented bid modifiers based on placement and platform performance and utilized dayparting to control ad schedules. This solution delivered significant results, including a 71.8% increase in ROAS and a 45.6% increase in conversion rate post-bid modifier. Pacvue also enabled a 227% increase in ROAS and an 18% reduction in CPC after their dayparting strategy was employed.

Hisense