Case Study: Groupe SEB achieves 263% higher CTR and 80% lower CPM with Pacvue AI for Amazon DSP

Groupe SEB boosts Amazon DSP CTR by 263% with Pacvue

Groupe SEB, a global leader in small domestic equipment, faced challenges in scaling its Amazon DSP performance for its Rowenta and Moulinex brands. Their internal team lacked real-time visibility, had limited time for manual campaign management, and was still developing in-house expertise. They turned to Pacvue and its Pacvue Advertising for Amazon DSP service to address these strategic and operational gaps.

Pacvue provided AI-powered recommendations and optimizations, automated bid management with Pacvue Campaign AI, and centralized dashboards for clearer visibility. This solution led to a 263% increase in CTR and an 80% lower CPM. Beyond these metrics, Pacvue helped Groupe SEB build a smarter, more agile in-house operating model for Amazon DSP, improving cross-functional collaboration and turning performance into repeatable growth.

Groupe SEB