Case Study: Large Global Consumer Goods Company achieves 9% sales lift with Pacvue

Global Consumer Goods Conglomerate Achieves 9% Increase in Sales by Utilizing Pacvue’s Solution for Amazon DSP and AMC

A leading global media agency, working with a large global consumer goods company, needed to improve Amazon media performance while reducing the manual effort required to manage campaigns. They partnered with Pacvue and turned to Pacvue’s solution for Amazon DSP and Amazon Marketing Cloud (AMC) to unlock richer campaign insights and improve workflows.

Using Pacvue’s connected commerce platform, the team implemented AMC audiences, audience planning, automated rules, pacing dashboards, and campaign management tools for DSP and AMC. Pacvue helped deliver a 9% uplift in sales revenue, plus a 48% increase in product sales, 30% higher detail page view rate, 340% more new-to-brand detail page views, and 9 hours saved per week.