Case Study: Filorga Achieves Double-Digit Amazon Growth with Pacvue

Filorga sees double digit growth across media metrics with full-funnel approach using Pacvue’s AMC integration

Filorga, a premium beauty brand, partnered with Labelium to improve its Amazon advertising strategy and boost reach and conversions. The company needed a better way to measure the combined impact of DSP and search, optimize ad spend, and allocate a larger budget effectively, so it turned to Pacvue and its Amazon Marketing Cloud (AMC) solution.

Using Pacvue’s AMC reporting, dashboards, and custom audience capabilities, Filorga gained clearer visibility into overlap between Sponsored Ads and DSP, refined campaigns, and targeted high-intent shoppers more effectively. The strategy delivered strong gains, including a 45% increase in monthly unique impressions, a 51% increase in monthly detail page views, and double-digit growth in ad spend, while also helping Filorga secure additional investment for continued Amazon growth.

Filorga