Case Study: Essentia Water boosts Amazon DSP purchase rate with Pacvue

Essentia Water boosts Amazon DSP purchase rate 10.35% with Pacvue

Essentia Water, a leading alkaline water brand, faced stagnant growth and increased competition in their Amazon Sponsored Ads. Their advertising strategy was heavily weighted toward search, with 85% of the budget allocated to it, but they lacked the data to justify diversifying their media mix with a more robust Amazon DSP strategy. They partnered with their agency, OneStone, and used Pacvue to gain deeper insights into the customer journey.

Using Pacvue's advanced analytics and integration with Amazon Marketing Cloud (AMC), OneStone was able to remove silos between ad tactics. This data justified a significant budget reallocation to DSP, creating a unified funnel approach. The solution from Pacvue led to a dramatic 10.35% purchase rate for consumers exposed to both search and DSP ads, a major increase from the previous sub-1% rates. This success allowed Essentia to increase its total ad spend by 42% and confidently devote over half of its budget to DSP.

Essentia Water