Case Study: Ecomcy doubles NTB growth with Pacvue Advertising for Amazon DSP

Ecomcy doubles NTB growth by 117% with Pacvue

Ecomcy, an Amazon Ads Advanced Partner, faced a challenge for a brand client where their Amazon DSP program was over-reliant on retargeting warm audiences, resulting in a low contribution from new-to-brand customers and misleading performance reporting. They partnered with Pacvue Advertising for Amazon DSP to reset the program around a credible acquisition strategy and gain a clearer view of its true incremental impact.

Using Pacvue's planning, reporting, and pacing tools, Ecomcy reallocated budget toward prospecting campaigns and built a stronger measurement foundation. This solution allowed them to scale prospecting efficiently while protecting performance during the transition. The results delivered by Pacvue were significant, including a 117% increase in new-to-brand purchases and a 166% increase in NTB share of total purchases.

Ecomcy