Case Study: Duracell achieves 30% ordered revenue growth with Pacvue

Duracell Grows Profitability with Pacvue’s Commerce + Ads Solution & Recovers $1M+ in Lost Revenue

Duracell worked with Pacvue to address declining Net PPM%, shifting ASIN priorities on Amazon, and inefficiencies in recovering funds from co-op programs. Using Pacvue’s Commerce + Ads solution, the brand aimed to protect profitability, reduce lost sales, and make better use of retail and advertising investments.

Pacvue implemented rules-based automations to adjust bids based on real-time retail signals like Net PPM%, inventory, and Buy Box performance, while also automating recovery of chargebacks and co-op discrepancies. As a result, Duracell recovered more than $1M in lost revenue, achieved a 93% total quantity success rate, and increased Buy Box ownership by 20%, helping drive more profitable growth.

Duracell