Case Study: Duracell achieves 30% ordered revenue growth and higher profitability with Pacvue

Duracell Boosts Profitability and Increases Ordered Revenue by 30% with Pacvue’s Commerce + Ads Synergy

Duracell partnered with Pacvue to improve media efficiency and retail performance across Amazon. The brand needed to balance catalog profitability with advertising impact, raise Amazon Net PPM%, and adapt to a changing ASIN priority list while protecting sales and visibility.

Pacvue implemented rules-based automations through its Commerce + Ads solution, using Net PPM%, Buy Box, and inventory weeks-of-cover rules to optimize bids, protect margins, and prioritize healthy ASINs. With Pacvue’s real-time automations and automated insights, Duracell increased ordered revenue by 30%, improved Net PPM by 700 bps, and grew Buy Box ownership by 20%, supporting sustainable profitability without additional vendor funding.

Duracell