Case Study: Danish Endurance boosts New-to-Brand sales and CTR with Pacvue for Amazon DSP and Prime Video Ads

Danish Endurance boosts New-to-Brand sales 7.7% with Pacvue

Danish Endurance, a performance-driven sports and outdoor brand, faced the challenge of standing out in Germany's crowded and expensive Amazon.de sports apparel market during the competitive Black Friday and Cyber Monday period. They needed a full-funnel strategy to build early demand and prove incremental growth, moving beyond last-minute, price-based conversion tactics. They partnered with Pacvue and used Prime Video Ads through Amazon DSP to address this.

The solution implemented with Pacvue involved a two-phase strategy: building pre-event awareness with Prime Video Ads and then retargeting influenced audiences during the sales event. Pacvue's platform provided AI-driven workflows for efficient audience building, budget management, and bulk optimizations. This approach delivered significant results, including a 7.7% increase in new-to-brand sales and a 740% increase in click-through rate for their campaigns.

Danish Endurance