Case Study: Colgate Achieves 186% Sales Growth and 81% ROAS Lift with Pacvue

Colgate boosts sales 186% and ROAS 81% with Pacvue

Colgate, along with its media partner WPP Media, faced the challenge of driving sales growth in the competitive oral care market of the Kingdom of Saudi Arabia (KSA) without sacrificing efficiency. They needed to increase their share of voice while maintaining a return on ad spend (ROAS) above the category benchmark and required a platform for real-time campaign optimization. To address this, they partnered with vendor Pacvue.

Pacvue implemented a suite of its Automated Rules, including daily budget adjustments, bid optimizations for target ROAS, and rules to reduce wasted spend. This solution enabled Colgate to achieve exceptional results, including a 186% increase in sales, an 81% increase in ROAS, a 48% increase in click-through rate (CTR), and a 20% increase in conversion rate, significantly outperforming category benchmarks.

Colgate