Case Study: a leading CPG brand boosts DoorDash sales by 37% with Pacvue

Celebrated CPG Brand Boosts Sales with DoorDash Ads Using Pacvue’s Dayparting and Weekend Bid Boost

Pacvue worked with a leading CPG brand, a beverage advertiser on DoorDash, that was struggling to target shoppers with sponsored ads at the right times. The brand needed a way to improve limited campaign performance, maximize budgets, and maintain ROAS while reaching customers during peak shopping periods.

Using Pacvue’s Weekend Bid Boost and Dayparting tools, Pacvue helped the brand adjust bids in real time and protect daily budgets around peak and valley periods. As a result, the brand increased sales by 37%, lifted ROAS by 9%, improved click-through rate by 11%, and grew ad spend by 25% on DoorDash.