Case Study: BetterBody Foods boosts ROAS by 28% with Pacvue

BetterBody Foods improved ROAS by 28% on Instacart

BetterBody Foods, a CPG brand with a strong presence on Amazon, wanted to improve its Instacart ads performance and expand more effectively across other online grocery channels. To manage campaigns across multiple marketplaces with more granular benchmarks and rules, the company turned to Pacvue’s eCommerce ad management platform.

Pacvue helped BetterBody Foods use keyword research, rule-based optimization, dayparting, and campaign grouping by brand, branded, category, and competitor targeting. With Pacvue, BetterBody Foods increased ROAS by 28% and reduced CPC by 27%, improving efficiency across Instacart while supporting broader management of Amazon and Criteo campaigns.

BetterBody Foods

Austin Roper

Director of Marketing