Case Study: AmerCareRoyal improves weekend ad performance with Pacvue

AmerCareRoyal Optimized Weekend Performance and Cut Daily Ad Spend By 50%

AmerCareRoyal, a leading restaurant and events supply brand, worked with Pacvue and Acadia to address weak weekend PPC performance on Amazon. The company’s challenge was that weekend campaigns were less efficient than weekday campaigns, with higher ACOS and the need to improve profitability without sacrificing sales volume.

Using Pacvue’s Bid Modifier Calendar and Budget Manager, the team reduced weekend bids by 60% and cut daily weekend ad spend by 50% while maintaining visibility. As a result, Pacvue helped AmerCareRoyal increase ROAS by 15%, with weekend ROAS reaching 6.8 within two weeks and overall weekend ad efficiency improving significantly.

AmerCareRoyal

Jordi Beltran

Retail PPC Specialist