Case Study: a leading supplements brand achieves 42% higher ROAS with Pacvue’s AMC audience targeting

a leading supplements brand increases ROAS by 42% with Pacvue

A leading supplements brand partnered with the vendor Pacvue and their agency, Channel Key, to address a challenge during the holiday season. The brand wanted to better monetize the increased traffic to its product pages from Black Friday and Cyber Monday, as heavy discounting was cutting into profitability. Their goal was to capture sales from interested customers who engaged but did not purchase during those key events.

The solution implemented by Pacvue utilized its AMC audience targeting and DSP capabilities to precisely retarget those audiences. This strategy was supported by Pacvue's budget calendar tool to effectively scale spending. As a result, the brand drove a 42% higher total ROAS and achieved a 24% higher rate for its Subscribe and Save program.