Case Study: a premium pet food brand achieves 90% higher average monthly sales with Pacvue

A leading Premium Pet Food brand partnered with Dentsu agency Merkle to drive strategic and efficient ads management on Chewy

A leading premium pet food company partnered with Pacvue and Merkle to improve its Chewy Ads strategy as an early adopter of the platform. The brand wanted to capture less competitive opportunities on Chewy and gain better visibility into its search and browse performance while improving advertising efficiency.

Using Pacvue’s Share of Voice reporting along with bid optimization rules, Merkle helped the brand scale campaigns by prioritizing high-efficiency terms and streamlining management. With Pacvue, the company achieved a 90% increase in average monthly sales and a 50% improvement in ROAS, while also gaining clearer visibility into competition and freeing time for broader strategy.