Case Study: Leading CPG Company drives new-to-brand Amazon sales with Pacvue

A leading CPG company partnered with Pacvue Strategic Services to optimize Amazon Search & DSP performance for Prime Day success and beyond

Leading CPG Company partnered with Pacvue to improve Amazon Search and DSP performance ahead of Prime Day. The brand wanted to increase sales, drive incrementality, expand brand recognition, and reach new-to-brand customers across its CPG portfolio.

Using Pacvue’s comprehensive Amazon Search, Amazon DSP, and AMC capabilities, along with Dynamic Dayparting and hourly insights from Amazon Stream, the team optimized audience targeting and adapted campaigns in real time. Pacvue helped drive +11.6M impressions, +14K net-new customers, and more than $110K in ad-attributed sales, with the Prime Day effort also delivering +6.7K orders across the four managed brands.