Case Study: Leading Consumer Health Company boosts ROAS with Pacvue's Commerce Rule Library

A leading consumer health company leverages Pacvue's Commerce Rule Library for Amazon Advertising success

Leading Consumer Health Company needed a way to improve Amazon ads performance, better allocate spend to media-worthy ASINs, and drive stronger efficiency across key metrics like ROAS, CVR, CTR, and AOV within 30 days. To address this challenge, the company turned to Pacvue and its Commerce Solution, specifically the Commerce Rule Library.

With Pacvue’s Commerce Rule Library, the brand used rules such as the 1P Buy Box rule and Weeks of Coverage rule to shift spend away from underperforming ASINs and toward retail-ready products. Pacvue helped the company achieve an 85% increase in ROAS, along with a 57% lift in CVR, a 20% increase in CTR, and a 5% increase in AOV; after four months, results also included a 15% increase in ad-attributed sales, a 17% increase in total sales, and a 250% increase in total ROAS.