Case Study: Sephora achieves faster mobile shopping and higher engagement with PacketZoom

Sephora - Customer Case Study

Sephora, the beauty brand, faced mobile performance challenges when launching its new shopping app for Southeast Asia, where latency and unreliable networks can hurt image loading, session continuity, and conversions. To improve the app experience, Sephora used PacketZoom’s Mobile Expresslane SDK to speed up mobile shopping and support its in-store beauty app features.

PacketZoom completed the SDK integration in less than an hour, with no infrastructure changes, while Sephora kept its existing CDN and gained dashboard-based monitoring and A/B testing. PacketZoom helped the app run 2x faster across 3G, LTE, and Wi‑Fi, rescued 63% of network-driven disconnected sessions, increased image views by 10%, and saved Sephora 65 GB per day in CDN costs.

Sephora