Case Study: White Ops achieves scalable, low-latency bot detection with Packet

Fighting Off Bots in 5 Milliseconds Flat

White Ops is a global leader in bot detection and human verification that processes more than 50 billion events a day to help stop ad fraud and cybercrime. As traffic and fraud activity surged, especially during seasonal peaks like Q4, White Ops needed infrastructure that could scale quickly while maintaining extremely low latency and cost efficiency. To meet those demands, the company turned to Packet’s bare metal cloud.

With Packet, White Ops gained the elasticity of cloud scaling with the performance benefits of colocation, allowing the team to rapidly spin up more servers during traffic spikes and scale back down when demand eased. Packet also helped White Ops process more requests per second with fewer, less expensive servers, while supporting expansion into more locations without colocation. The result was world-class performance at a cost basis that fit a security startup, including a 5 millisecond decision window and global reach for serving customers like AOL and Yahoo!

White Ops

Tamer Hassan

Co-Founder And CTO