Case Study: East Carolina University Achieves 15% Grade Improvement with Packback

East Carolina University raises business course grades by 15% with Packback

East Carolina University faced challenges with student engagement and performance in its high-enrollment business courses. Professor Robin Ashley found that traditional group projects and LMS discussion boards were resulting in shallow participation, inconsistent outcomes, and a lack of applied writing skills. To address this, the university turned to the platform Packback.

Packback implemented its Questions and Deep Dives tools to foster deeper engagement and provide students with real-time feedback on their writing. This solution enabled a more personalized approach to instruction. As a result, the International Business course saw a full letter grade improvement, and the Marketing Management course achieved a 15% increase in final grades. Packback helped students become more confident writers and critical thinkers while freeing the professor to focus on personalized coaching.

East Carolina University