Case Study: Sand Cloud boosts conversion rates with Pack Digital

Sand Cloud - Customer Case Study

Sand Cloud, a DTC beachwear and accessories brand, had outgrown its original Shopify theme as its catalog expanded and growth accelerated after its Shark Tank debut. While a move to Contentful and a custom storefront improved performance, the team lost the ease of use it had with Shopify and needed a faster, more flexible front-end solution to improve conversion rates and support frequent product launches.

Pack Digital rebuilt Sand Cloud’s storefront on the Pack platform, restoring Shopify-like usability while preserving the speed and customization of a headless experience. With Pack Digital, Sand Cloud was able to manage content more easily, add campaigns and product updates quickly, and deliver a smoother shopping journey, resulting in a 43% increase in conversion rates, a 47% increase in average order value, and 500% year-over-year growth.

Sand Cloud

Steven Ford

Co-Founder & CMO