Case Study: Public Rec achieves faster site speed and higher conversion with Pack Digital

Public Rec - Customer Case Study

Public Rec, a digitally native apparel brand, needed to scale its Shopify store without hurting site speed or conversion as its product catalog and front-end complexity grew. After trying a custom headless setup with Shopify Plus, Gatsby, and Contentful, the team faced slower content launches, more maintenance, and a higher total cost of ownership.

Pack Digital helped Public Rec build a new custom storefront using its Digital Experience Platform (DXP), giving the team fast page performance, real-time visual editing, a seamless Shopify integration, and pre-built components. With Pack Digital, Public Rec achieved 52% faster page loads, a 26% increase in conversions, and a 10% lift in AOV while expanding its product line.

Public Rec

Zach Goldstein

CEO& Founder