Case Study: Public Rec achieves 52% faster page loads and 26% higher CVR with Pack Digital

Public Rec boosts CVR 26% and speeds page loads 52% with Pack Digital

Public Rec, a digitally-native apparel brand, faced challenges scaling its Shopify store without negatively impacting site speed and conversion rates. Their initial move to a custom headless storefront led to slower content launches, high maintenance, and a high total cost of ownership. They partnered with Pack Digital to find a solution that would provide speed without the complexity.

Pack Digital implemented its Digital Experience Platform (DXP) to build a new custom storefront for Public Rec. This solution provided blazing site speeds and streamlined front-end customization while maintaining ease of use. The results were significant, with Pack Digital helping Public Rec achieve a 52% increase in page load speed, a 26% boost in conversion rate, and a 10% lift in average order value.

Public Rec