Case Study: Peak Design boosts conversions and cuts landing page creation time with Pack Digital

Peak Design cuts landing page creation from weeks to days with Pack Digital

Peak Design, a premium brand known for its bags and camera gear, faced significant challenges with its slow and fragmented Shopify theme. Their testing process created a disjointed user experience and mounting technical debt, while slow page loads hindered conversions. They partnered with Pack Digital to migrate to a Pack + Hydrogen storefront to build a faster, cohesive experience that could support rapid testing and sustainable growth.

Pack Digital implemented a new Pack + Hydrogen storefront with a comprehensive design system of reusable components. This solution dramatically improved efficiency and performance. Results included a 10-15% boost in conversion rates, a 90%+ reduction in landing page creation time (from weeks to a single day), and over 90% of shoppers reporting zero issues with the new site.

Peak Design