Case Study: Liquid I.V. boosts conversion and streamlines site management with Pack Digital

Liquid I.V. - Customer Case Study

Liquid I.V., a fast-growing omnichannel CPG brand, worked with Pack Digital because its Shopify theme-based setup had become overloaded with third-party apps and even two CMSs, making it hard to manage content, keep experiences fresh, protect performance, and control costs. The team also needed a better way to support its evolving social good initiatives without relying on developers for every update.

Pack Digital helped Liquid I.V. launch a Pack + Hydrogen storefront built on Pack’s Hydrogen theme, Blueprint, and paired it with Pack’s visual content editor for easier publishing. The new setup improved speed, flexibility, and developer productivity while lowering maintenance overhead, and it delivered measurable business results: a 24% higher conversion rate and a 12% increase in AOV.

Liquid I.V.

Alexis Warchalowski

Executive Vice President, Marketing