Case Study: Cuts Clothing increases conversion by 21% with Pack Digital

Cuts Clothing - Customer Case Study

Cuts Clothing, a performance apparel brand, needed a best-in-class storefront experience that could drive growth without slowing down the team. After moving to a complex headless stack and CMS, the brand gained speed but lost agility, making it difficult for the marketing team to launch content and campaigns quickly.

Pack Digital helped Cuts Clothing rebuild its storefront with a simpler technology stack on Shopify using Pack, including the Pack Customizer and Next.js, to improve editing speed and flexibility. The new experience delivered a 21% increase in conversion, 9% lift in AOV, and 200% YoY growth, while enabling the team to create and launch landing pages much faster.

Cuts Clothing

Steven Borrelli

Founder & CEO