Case Study: Lark Hotels boosts ADR and occupancy with Pace Revenue Management

Lark Hotels - Customer Case Study

Lark Hotels, a collection of luxury boutique properties, faced challenges with its outdated, manual revenue management process using Excel spreadsheets, which was no longer effective. They sought a modern, automated solution but found legacy systems to be prohibitively expensive and overly complex, while a trial with a newer startup negatively impacted their ADR and occupancy. This led them to partner with Pace Revenue Management (FLYR for Hospitality) for a more intelligent and future-proof revenue management system.

The solution from Pace Revenue Management involved implementing its automated, cloud-native revenue management platform, which uses a forward-looking algorithm not reliant on skewed historical data. This provided Lark Hotels with a user-friendly interface for tracking performance and trustworthy pricing recommendations. The results were significant, including a 15% boost in ADR and increased occupancy at their flagship property, along with a record-breaking March for their Florida location and a doubling of booking volume across their portfolio.

Lark Hotels

Nikola Jasprica

Group Director of Revenue Management