Case Study: Waterstreet Technologies boosts SaaS leads and organic visibility with Pace Creative

Waterstreet Technologies grows MQLs to 10+ per week with Pace Creative

Waterstreet Technologies, a provider of cloud-based franchise management software, faced increasing competition and needed to modernize its digital presence. They engaged Pace Creative to develop a B2B SaaS content marketing strategy to increase brand awareness, improve lead generation, and connect with a new generation of entrepreneurs through a redesigned website and targeted digital campaigns.

Pace Creative implemented a comprehensive solution, beginning with a user-centric SaaS website redesign focused on SEO. They followed this with a full marketing audit and the development of a custom social media strategy. The results were significant, including a 3x monthly growth rate, over 10 marketing qualified leads per week, and an average of 2.25 minutes spent on the site per user. Pace Creative's work also boosted Waterstreet's organic search rankings and solidified its brand identity across channels.

Waterstreet Technologies