Case Study: Volunteer Toronto boosts volunteer engagement with Pace Creative video production

Volunteer Toronto boosts awareness with Pace Creative’s 50-second video, earning 2,000 views and 30 shares

Volunteer Toronto, a nonprofit organization, sought to expand its community outreach and attract new volunteers during National Volunteer Week. They partnered with Pace Creative for video production in digital marketing services to transform existing content into a compelling asset that would both retain existing volunteers and appeal to a nonprofit audience.

Pace Creative developed a short, custom-branded animated video as the focal point of a digital marketing campaign. The video portrayed the evolution of volunteerism and was promoted through social media. This solution successfully generated over 2,000 views, 30 shares, and reached 15.7k followers on Twitter, significantly increasing brand awareness for Volunteer Toronto.

Volunteer Toronto