Case Study: Viterra boosts employee engagement and website traffic with Pace Creative's newsletter content strategy

Viterra boosts newsletter open rates to 95% with Pace Creative

Viterra, an international leader in grain, oilseed, and pulse marketing, faced a challenge with poor internal communication following a period of rapid growth. They partnered with Pace Creative to redesign their quarterly newsletter, seeking a strategy to make it visually engaging and interactive to better communicate organizational updates and encourage employee contributions.

Pace Creative developed a new newsletter content strategy and a clean, modern redesign that maintained Viterra's branding. The solution included an interactive flipbook format and calls to action for submitting stories. This approach resulted in a 95% open rate, over 20% of employees submitting success stories, and a 6% increase in website traffic upon the newsletter's release.

Viterra