Case Study: TmaxSoft boosts MQLs with Pace Creative’s B2B software marketing strategy

TmaxSoft boosts MQLs by 11% with Pace Creative

TmaxSoft, a leading South Korea-based enterprise software company, faced the challenge of gaining traction in the competitive U.S. market. They needed a strategy to capture the attention of B2B executives in the financial services industry and generate more marketing qualified leads (MQLs) for their OpenFrame mainframe re-hosting solution.

Pace Creative developed a B2B software marketing strategy involving integrated digital ads tailored to the customer journey and optimized for search engines. This lead generation campaign resulted in a significant increase in MQLs, generating up to four per week with an 11% lift following launch. The campaign was so successful that Pace Creative achieved a 118% ROI for TmaxSoft and was hired again for subsequent projects.

TmaxSoft