Case Study: The Scotiabank Dance Centre improves website usability and ticket sales with Pace Creative

The Scotiabank Dance Centre boosts sold-out shows to 95% with Pace Creative

The Scotiabank Dance Centre, a nonprofit dance organization, faced the challenge of redesigning its outdated website to improve user experience, increase ticket sales, and support its growth. They engaged Pace Creative to create a user friendly website that was mobile-optimized, easy to navigate, and could effectively organize over 180 pages of content while integrating key functionalities like ticket purchases and membership renewals.

Pace Creative solved this by developing a strategic site map, streamlining content from 180 to 85 pages, and building custom functionalities on WordPress, including an event calendar and automated membership renewals. The results were highly successful, with new visitors skyrocketing from 24,000 in 2019 to 76,939 in 2021, a bounce rate reduced to 61.42%, and 95% of dance shows selling out. Pace Creative's work helped the organization meet all its key goals.

The Scotiabank Dance Centre