Case Study: SpectrumWorks achieves stronger online presence with Pace Creative

SpectrumWorks boosts unique homepage visitors by 57% with Pace Creative

SpectrumWorks Consulting Group, a management consulting social enterprise focused on Autism Spectrum Disorder (ASD) in the workplace, needed to establish a strong brand and online presence as a new company serving both B2B and B2C audiences. Their challenge was to use pull marketing strategies to establish themselves as thought leaders and raise brand awareness. Pace Creative partnered with them to develop a comprehensive marketing strategy and healthcare website design.

Pace Creative developed the "SpectrumWorks" brand identity, including its name, logo, and color palette, before creating a strategic website with content tailored to specific customer journeys. The solution included SEO-optimized blog posts and a holistic online presence. This led to a 57% increase in unique homepage visitors, a 150% rise in new organic contacts, an 81% increase in social media engagement, and a stronger overall industry network for the client.

SpectrumWorks Consulting Group