Case Study: Spalding SSD boosts organic leads with Pace Creative

Spalding SSD boosts contact submissions to 2.8 per week with Pace Creative

Spalding SSD, a door and entryway manufacturer, wanted to grow its business by optimizing its online presence to generate organic leads and improve its brand awareness. The company's previous website was basic, not user-friendly, and lacked clear calls to action. To address this challenge, they partnered with Pace Creative for content strategy services and a strategic website design.

Pace Creative developed a comprehensive solution that included a content strategy to establish thought leadership and a B2B SEO strategy focused on keyword research. They also designed and built a new strategic website optimized for the customer journey. As a result, Spalding SSD's website now averages over 400 users per month, its homepage has a 3.9% CTR, and it receives an average of 2.8 contact submissions per week, with key pages ranking on the first page of Google.

Spalding SSD