Case Study: Siemens Financial Services achieves higher event engagement with Pace Creative's B2B event marketing strategy

Siemens Financial Services boosts event engagement 2150% with Pace Creative

Pace Creative collaborated with Siemens Financial Services (SFS), a division of Siemens that provides B2B financing solutions, to develop a B2B event marketing strategy for its bi-annual global sales conference. The challenge was to create a unique and memorable event brand that would engage employees, communicate new business goals, and significantly increase attendee engagement.

The solution involved crafting a unified event concept and theme, "Beyond The Inflection Point," and developing all related marketing collateral and content. Pace Creative produced an event opening video, tailored PowerPoint slides, and custom-branded items like banners and signage. The results were highly successful, leading to a 2150% increase in engagement from nearly 200 attendees and a standing ovation. The event's success solidified the ongoing partnership between SFS and Pace Creative for future projects.

Siemens Financial Services