Case Study: Siemens Financial Services boosts trade show engagement with Pace Creative

Siemens Financial Services boosts booth traffic 325% with Pace Creative

Siemens Financial Services (SFS) sought to unify four of its divisions under a single, cohesive theme for its sponsorship at the ACG InterGrowth conference. Their challenge was to increase booth traffic, gain qualified leads, and engage attendees to schedule demos. To meet these goals, SFS hired vendor Pace Creative to develop a comprehensive tradeshow and event marketing strategy.

Pace Creative developed a central tagline, "Digitalizing Performance to Optimize Profit," to unify the Siemens divisions and focus on the company's broader technological value. The solution included an event nurturing campaign with a post-event microsite and emailer. This strategy resulted in a 325% increase in booth traffic, a 1500% increase in brand engagement, and 50 qualified leads for SFS.

Siemens Financial Services