Case Study: Orezone boosts brand recognition with Pace Creative's brand refresh

Orezone boosts brand recall 80% with Pace Creative

Orezone, a Canadian gold exploration company, hired Pace Creative to undertake a brand refresh strategy. Their challenge was to stand out to investors in a competitive industry and build a connection with local communities in Burkina Faso as they prepared to bring a major new project into production. They needed a modern brand identity that would clearly convey their mission of efficient and responsible resource development.

Pace Creative conducted industry research and a client audit to develop a new messaging strategy and brand positioning. They then implemented these new guidelines across Orezone's entire brand ecosystem, including their website, social media, and investor materials. The vendor launched the refresh to positive feedback, resulting in a highly distinguishable brand. The project led to an 80% increase in brand recall, a 22% increase in new analysts, and a 28% increase in website clicks.

Orezone