Case Study: Oncolytics Biotech boosts engagement and brand awareness with Pace Creative's pharma content marketing

Oncolytics Biotech boosts social engagement 2000% with Pace Creative

Oncolytics Biotech, a Calgary-based biotechnology company, faced the challenge of conveying its complex scientific work on oncolytic viruses in an engaging and comprehensible way for its diverse audiences, including investors and patients. They enlisted Pace Creative to develop a strategic pharma content marketing plan to increase brand awareness and communicate their novel drug creation process effectively.

Pace Creative developed a multi-channel content strategy that included illustrative videos, infographics, and quizzes tailored to different audience needs. This solution drove a remarkable 2000% increase in social media engagement and an 80% growth in followers. The campaign also contributed to a 15% rise in stock price and generated significant media coverage, all without any paid media spend.

Oncolytics Biotech