Case Study: NICE CXone achieves more B2B MQLs with Pace Creative's eBook design services

NICE CXone boosts AX services by 3 MQLs per week with Pace Creative

NICE CXone, a leading B2B SaaS company, sought a new marketing strategy to promote its Agent Experience assessment and Chatbot services. Their challenge was to generate more qualified leads by creating strategic, on-brand content with compelling calls to action. They engaged Pace Creative for its eBook design services to help them stand out and achieve more marketing qualified leads (MQLs) and conversions.

Pace Creative implemented a campaign that included an interactive AI quiz, a strategic eBook, and a SlideShare presentation, all designed to boost engagement and generate leads. The results were highly successful for NICE CXone, with the campaign generating three MQLs per week, increasing their conversion rate by 3%, and achieving a 726% social media engagement rate. Pace Creative's work was so effective that NICE CXone commissioned three additional campaigns.

NICE CXone