Case Study: MicroServe Consulting boosts tech leads with Pace Creative’s lead generation campaign

MicroServe Consulting boosts social media engagement 1200% with Pace Creative

Pace Creative partnered with MicroServe Consulting, a family-owned IT service provider, to execute a digital lead generation campaign. The challenge was to drive quality leads by incentivizing potential customers to provide their contact information, thereby drawing attention to common IT risks and associated costs for businesses.

The solution from Pace Creative involved developing a comprehensive strategy centered around a custom online cost calculator tool. This was promoted through targeted digital ads, an emailer campaign, and an educational blog post. The campaign delivered significant results, including a 1200% increase in social media engagement, a 6% click-through rate for digital ads, and the generation of three marketing-qualified leads per week, leading to a continued partnership.

MicroServe Consulting